Fernanda Manier
I'm a Brand & Creative Strategist with over six years of experience creating communication strategies, campaigns and brand experiences across both B2C and B2B projects, with a background spanning beauty, fashion, sports, lifestyle, education and retail.
Throughout my career, I've partnered with brands such as Nike, Waze, Bershka and Heineken.
Outside of work, you'll usually find me by the ocean, listening to music, practicing sports or planning my next trip.
Curiosity is what drives me every day.
brands
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brands *
Tools & Platforms
AI & Research
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ChatGPT · Gemini · Claude · Perplexity · Google Trends
Data & Analytics
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Google Analytics · Google Ads · Meta Ads Manager · Meta Business Suite · Stilingue · Buzzmonitor · LinkedIn Analytics · YouTube Analytics · TikTok Analytics
Creative & Presentation
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Google Slides · Adobe Creative Cloud · Figma · Canva · Microsoft PowerPoint
Project Management & Collaboration
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Monday · ClickUp · Notion · Trello · Slack · Google Workspace
What I bring
From brand positioning to campaign planning, content strategy and consumer insights, I help turn business challenges into meaningful ideas.
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Brand positioning, communication territories, brand platforms, messaging architecture and communication planning.
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Market and audience research, campaign concepts, communication strategy, communication journeys, channel planning and content definition by channel.
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Editorial planning, content pillars, content calendars, social media strategy and always-on communication.
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Audience research, competitor analysis, creator mapping, influencer selection, partnership planning, briefing development and content direction.
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Consumer research, trend mapping, social listening, cultural insights and competitive benchmarking.