Casa Nonô Rio

Brand Strategy & Communication

Overview

Client: Nonô
Year: 2025
My Role: Brand Strategy, Communication Strategy & Content Planning

Building the brand

Casa Nonô Rio is a contemporary restaurant in Botafogo, Rio de Janeiro. As the brand prepared for its launch, the challenge was transforming its culinary vision into a distinctive brand experience.

To support this process, I developed the brand strategy, communication foundations and content plan that would define how Nonô positions itself, expresses its personality and connects with its audience.

The project was built across three strategic pillars:

Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

1- Brand Strategy

2- Communication Strategy

Brand personality, tone of voice and communication guidelines.

3- Content Planning

Content pillars, editorial calendar and content plan.

Brand Strategy

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Brand Strategy ✦

Mission
To create a dining experience that blends gastronomy, culture and the lifestyle of Rio de Janeiro, in an environment designed down to the smallest detail.

Vision
To become a reference in Rio's contemporary dining scene.

Values

Culture
Celebrating the most authentic and inspiring aspects of Rio.

Excellence
Pursuing the highest standards in every detail, from food to experience.

Care
Creating meaningful experiences through attention and hospitality.

Love
The ingredient that drives everything we do.

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Communication Strategy

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Communication Strategy *

The voice of Nonô was designed to reflect the brand's essence: human, elegant and intentional.

The brand speaks with calmness, elegance and confidence. It feels approachable without being casual, sophisticated without being distant.

Pillars

  • Human

  • Sophisticated

  • Modern

  • Approachable

Content Planning

To bring the strategy to life, I developed a content framework that translated the brand positioning into everyday communication, including content pillars, editorial guidelines and a content calendar.

“I was delighted with the work. You understood exactly what we wanted for the brand and transformed it into something that felt connected, authentic and aligned with the vision we wanted to bring to life.”

— Founder, Nonô