Waze
Waze Carnival 2024
Overview
Client: Waze
Year: 2024
Agency: Grupo Sal
My Role: Communication Strategy, Campaign Planning & Content Ecosystem
Waze Knows
*Hero video from the 2023 campaign
Following the success of the 2023 campaign, Waze returned to Carnival 2024 with a local adaptation of the global concept Waze Knows.
During Carnival, cities in Brazil transform daily. Roads close, routes change and millions of people need reliable information to either join the celebration or avoid it.
Built around the concept Waze Knows, the campaign highlighted Waze's ability to provide real-time information on road closures, traffic conditions and event locations throughout Carnival.
Waze helped people navigate it all through real-time city insights.
How we did it
*
How we did it *
To amplify the message beyond the app experience,
we partnered with local authorities, media outlets and mobility partners to deliver relevant information before, during and after Carnival.
Rio de Janeiro * São Paulo * Belo Horizonte
*All examples were published in collaboration with campaign partners.
