Nike

Nike São Paulo Run

Overview

Client: Nike
Year: 2024
Agency: Grupo Sal
My Role: Strategic Planning, Content Strategy & Influencer Marketing

SÃO PAULO

São Paulo is a city of contrasts.

A city shaped by different cultures and different stories.

Every day, millions of people move through it in
their own way. And runners are no different.

For Nike São Paulo Run, the city was the backdrop of the
event and became the inspiration behind the entire strategy.

To transform the campaign narrative into a consistent content experience, we develop the communication strategy and content planning for every phase of Nike São Paulo Run.

To bring São Paulo's diversity to life, we developed a hyperlocal campaign built around 12 athletes, creators and cultural voices from different communities across the city. Together, they represented different stories, backgrounds and perspectives, united by a shared passion for running.

4 STARTING POINTS ✦ 13.000 RUNNERS ✦ 1 FINISH LINE.

Our crew

They were at the heart of the communication strategy. To coordinate content across the campaign, we developed playbooks for each creator, defining deliverables, formats and key messages for every stage of the journey.